营销学系 谢毅 Journal of Advertising
发布时间:2016-04-06 发布人:fyy 点击数:372
  

谢毅, Keh H T. Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises[J]. Journal of Advertising, 2016, 45(2):211-226.

 
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