6月19日,李卅立教授(University of South Carolina)
发布时间:2017-06-15 发布人:fyy 点击数:214
  

博士论坛(38


主题:
 The CAGE around Cyberspace? How Demand Side Bricolage strategies accelerate the internationalization speed of Digital Start-ups

报告人:李卅立教授

时间619日(星期一)14:00

地点:宁远楼424教室


ABSTRACT
How digital start-ups internationalize their innovations in cyberspace, and what strategies can facilitate their international expansion? By examining factors affecting the internationalization speed of 127 apps at Apple’s App Store, we find that despite apps are available to international users via global platforms, their international penetration is still subject to cultural, administrative, geographic and economic (CAGE) distances. However, our results suggest that app developers may overcome CAGE distances by involving users as a demand side bricolage. Our study contributes to an improved understanding of the internationalization process of digital start-ups and also extends demand side strategies in international entrepreneurship context.

 

讲座人简介Sali Li, Associate Professor, Sonoco International Business Department, Moore School of Business, University of South Carolina. Dr. Li joined the IB faculty at MSB since 2013. Prior to that, he was an Assistant Professor at the Lubar School of Business, University of Wisconsin-Milwaukee. He teaches global strategic management in the IMBA Program, and cross-cultural negotiation in the IB undergraduate and MIB programs. Professor Li's primary research interests cover multinational strategy, revisiting the resource based view, and international entrepreneurship, with particular focus on emerging economies. Dr. Li's research has been published in top tier academic journals, including the Academy of Management Review, Strategic Management Journal, Journal of International Business Studies, and Journal of Management. He currently is serving on the editorial board of the Asia Pacific Journal of Management, Journal of International Management, Journal of Management, and Long Range Planning. He is a reviewer for other journals, including: Journal of International Business Studies and Strategic Management Journal. Professionally, he is a member of the Academy of Management, Academy of International Business, International Association for Chinese Management Research, and Strategic Management Society.

 

 

 
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