Department of Marketing participated in the Third Conference on Case Study of Management Innovation
Jointly organized by China Industrial Economics and UIBE Business School, the Third Conference on Case Study of Management Innovation in Chinese Enterprises was held in the research building in UIBE on Oct. 21, 2013.
Along with other delegates, teachers and students from Department of Marketing carefully listened to and got inspired by the topic speeches given by Prof. Lu Xipeng from Taiwan University of Technology, Prof. Ouyang Taohua from Beijing University of Aeronautics and Astronautics, Prof. Pan Shanlin from National University of Singapore, and Prof. Paul Beamish, the Executive Director of Ivey Press and Chair Professor at Ivey School of Business. In the paper and case seminar held in the afternoon, Yang Zhiyong introduced his co-authored paper with Wang Yonggui “Interaction between Subsidiaries and Innovation Breakthrough ”. Fu Huifen introduced the case study paper she co-authored with Meng Fanyi and Lai Yuanwei, Successful Foreign Cultural Positioning of Brands with Chinese Cultural Elements.