The Department of Marketing was established in 1997, and its precursors are the former Selling Faculty of Department of International Business Administration established in 1982 and the Department of Business Administration of the Business School established in 1994. It aims to create marketing knowledge and cultivate high-competent and inter-disciplinary talents to engage in global marketing management. The teaching characteristics of Department of Marketing include bilingual, simulation and case study, creating an education mode of “first and second classroom, immerse in and out of campus”. It is one of “State-level Specialties with Distinctive features in Colleges and Universities” granted by the Ministry of Education’s.

The Department of Marketing offers multiple degrees from the undergraduate level to the master and Ph.D. levels. We regard internationally standards as the benchmark of our teaching and research, advocating: 1) the orientation of “think globally and root in China”; 2) high-quality, substantial and high-value research achievements; 3) the balanced attention to knowledge and ability in education; 4) the teaching methods of emphasizing the theories and rooting in the practice. At present, the Department of Marketing has two courses that have been approved as State-level Bilingual Demonstration Courses. Our students have won national champion and world champion in Global Management Challenge (GMC), L’Oreal, Peak Time and other international business competitions. All of the marketing-related courses use original English textbooks of the latest editions. English or bilingual teaching is used under most circumstances. Graduates have strong presentation ability in both English and Chinese, and global business communication ability as well, enabling them competitive in job market. Take 2013 for example, 30% of our graduates went on to pursue further study on postgraduate level, while other 18% entered foreign companies and 33% entered state-owned enterprises. Our students generally receive positive evaluation from their employers.

The Department of Marketing has 14 teachers, including 2 doctoral supervisors, 3 professors, 8 associate professors and 3 lecturers. Our faculty members obtained Ph.D. degrees from Peking University, Chinese Academy of Sciences, Nankai University, City University of Hong Kong, University of Lorraine (France), Xi’an Jiaotong University and other famous universities at home and abroad. All the teachers have been to one or more regions outside mainland China (e.g., the United States, Germany, France, Australia and Hong Kong, China) for education, teaching, studying for a degree or conducting cooperative research. Our faculty members are capable of teaching in both English and Chinese, and they specialize in various research areas including international marketing, service marketing, customer relationship management, brand management, consumer behavior, marketing communication, etc. They have already published a number of high-quality academic papers in domestic top journals including Management World, China's Industrial Economy, Nankai Management Review, Journal of Management Science, Journal of Marketing Science and world-famous top-tier journals including Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of International Marketing, Journal of Engineering and Technology Management, International Management Review, Managing Service Quality, Psychology & Marketing, Journal of Service Management, Industrial Marketing Management, Journal of Management Studies, Journal of World Business. At the same time, the faculty members have also published a large number of academic monographs, translations and teaching materials in recent years. They also take charge of many research projects from National Natural Science Foundation, National Social Science Fund, the Humanities and Social Science Fund of the Ministry of Education, Beijing Humanities and Social Science Fund, etc., and have won a number of national or provincial teaching and research awards.