11月21日,万方教授(加拿大曼尼托巴大学)
发布时间:2017-11-02 发布人:fyy 点击数:555
  

博士论坛(44)

主题:“That’s bitter!” Culture specific effects of gustatory experience on judgments of fairness and advancement吃苦耐劳和吃苦不公:苦味在双文化的不同作用


报告人:万方教授

时间:1121日(星期二)900

地点:宁远楼424教室


内容简介:
In English, unfair treatment and social injustice are often described as “bitter” experiences, but in Chinese “eating bitterness” refers to endurance in the face of hardship. We tested the influence of these metaphors by assessing Canadian and Chinese participants’ responses to fairness and an achievement scenario after incidental exposure to a bitter, sweet or neutral taste. A bitter taste experience increased Chinese (but not Canadian) participants’ judgments of effort and motivation in the face of hardship (Study 1) and increased Canadian (but not Chinese) participants’ perceptions of unfairness (Studies 2 and 3).

讲座人简介:万方博士,加拿大曼尼托巴大学艾斯博商学院国际高管培训主任,市场营销系正教授、终身教授、博士生导师,罗斯·约翰逊研究员,中欧商学院、哈工大、西南财大、以色列希伯来大学以及泰国
UTCC的客座教授。她的学术研究方向融合了消费者视角(消费者与品牌互动)和企业视角(品牌管理策略)的品牌相关现象,曾发表30余篇SSCI检索刊物文章,4篇顶级刊物文章,获得过多达15项国家级和校级学术奖励,受邀在多家大型市场论坛和国内多所大学做过70余次讲座。万教授致力实验研究方法和跨文化研究课题,并在中国多个高校做消费者行为实验方法培训,和国内多个研究团队合作发表文章到国际高质量的期刊。
 
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