会计系学术讲座

 讲座题目：The Impact of Media Sentiment on Corporate Tax Avoidance

报告人：C.S. Agnes Cheng

报告内容：This study examines whether a firm’s publicity shaped by the news media affects its tax planning. We argue that general media sentiment affects firms’ tax avoidance by magnifying managers’ expected reputation costs and managers weigh the cost against the benefit in determining tax-avoidance levels. Our main finding shows that negative media sentiment motivates tax-aggressive （non-tax-aggressive） firms to adjust their tax-avoidance levels down （up）. In addition, the media effect on tax avoidance is more significant for firms in highly competitive industries, with less dedicated institutional ownership, and without positive firm-initiated press releases than for other firms, suggesting that firms more sensitive to reputation losses and capital market pressure are more likely to adjust their tax-avoidance levels in response to negative media coverage. Overall, this study’s findings complement the existent studies about media and tax avoidance, showing that media’s monitoring role is influential for firms’ tax-avoidance strategies.

报告时间：2019年5月9日下午14:00-16:00

讲座地点：诚信楼118

报告人简介：香港理工大学会计与金融学院院长（讲席教授）。在Journal of Financial Economics、The Accounting Review、Journal of Accounting Research、Review of Accounting Studies等国际顶级杂志上发表论文数十篇。担任过Contemporary Accounting Research 、Management Accounting Research 、Journal of Accounting, Auditing and Finance等国际知名杂志的编委或副主编。