Doctor Xue Jiaqi gave lecture to teachers and doctoral students at Department of Marketing
On Dec. 5th , 2013 at Ningyuan 426, Doctor Xue Jiaqi from Department of Marketing gave a lecture entitled “Transaction-Specific Investments in a Supplier-Buyer-Supplier Triad: Increased Opportunism or Improved Relationship Quality” to teachers and doctoral students. Dr. Xue Jiaqi expanded the traditional Suppliers-Customers bilateral analysis in channel strategy research and established in the Suppliers-Customers-Suppliers triangle relationship to explore the Opportunism and relationship quality problem, which is very innovative. The paper discussed in the lecture was presented on “2013 Academy of Management” held between Aug.9th -13th, 2013 in Orlando, Florida. The “Academy of Management” is on the highest level of global management fields.
All teachers and doctoral students in Department of Marketing took part in the lecture. The teachers put forward some constructive opinions and suggestions after the lecture. Both the lecturer and participants agreed that internal academic communication of this kind is very necessary and helpful.